Some people say that agricultural machinery is a sunrise industry forever. After all, if people want to eat, they must farm. Now farming, if there is no machinery, not to mention the labor intensity, the output effect will be much worse. Therefore, many enterprises in other industries, especially the manufacturing industry whose products are close to agricultural machinery, are very optimistic about agricultural machinery and want to get involved in agricultural machinery more or less. Not to mention capital, which has been favored in recent years.
To sum up, the agricultural machinery industry is optimistic, there are four characteristics, that is, low threshold, good policy, great potential, but also very important.

In terms of low threshold, people familiar with the agricultural machinery industry must know that by renting a factory and hiring a few workers, tractors with relatively high technical content can be produced. This is one of the reasons why there are more than 200 tractor enterprises in China. Other products, as long as there is enough market, enough to make money, the number of enterprises will not be less than the tractor industry.

Good policies are even more widely known. The No. 1 document of the Central Committee in the past two decades has the theme of "agriculture, rural areas and farmers", and has also implemented subsidies for the purchase of agricultural machinery for 20 years. Of course, there are other policies. It can be said that China's emphasis on agriculture and agricultural machinery has been very high. After all, the fundamental way out of agriculture lies in mechanization.

It is well understood that China currently sells nearly 3 million sets (sets) of agricultural machinery and equipment every year, with a unit price of less than 30000 yuan. The unit price of tractors and harvesters with high technical content is only about 100000 yuan and 130000 yuan. With the improvement of quality and the increase of technical content, the average price of tractors and harvesters has increased by 3 to 5 times, and the increase of farm tools by more than 10 times is not a problem. The potential is huge. After all, we must vigorously promote mechanization and intelligence, and insert the wings of science and technology for agricultural modernization.

It's important to understand better. As already said at the beginning, as long as people still use food as the main source of energy, agricultural machinery will only become more and more important.

In the face of such a good industry, why do many entrants survive difficult or even fail?

One is not enough understanding of agricultural machinery. Agricultural machinery is a particularly professional and vertical field, in which there are many subdivided tracks, each subdivided track actually has a lot of differences, can not "take it for granted" to understand agricultural machinery. Agricultural machinery is not a simple machine, and the application is not only a good field, but also various key indicators such as efficiency and return cycle need to be considered. Social services and autonomous operations, there are also very big differences in the requirements of agricultural machinery.

Two is the need for fine management. Some enterprises believe that they have a big capital advantage in entering the agricultural machinery industry, whether it is research and development, promotion, or personnel wages, etc., are very high, which is a mismatch of resources. At the same time, the development of too advanced features and performance, but also a waste.

Three is not responsible for the product. Products can not meet the expectations of users, can not be continuously improved to meet the needs of users. Not to mention the social benefits, the economic benefits have not been reflected. It is strange that you will not die for such products and enterprises that produce them.

Of course, it is a good thing for everyone to be optimistic about the agricultural machinery industry, especially in the face of many shortcomings and weaknesses in our agricultural machinery field, with financial support, high-level managers and R & D personnel to enter, which will improve the level of agricultural machinery equipment in my country and escort the country. Food security is very useful.

But the prerequisite is that you can't fool around.